Your products and services might speak for themselves but clear, strong messaging is a surefire way to get them into the hands (and minds) of your customers.
Your brand messaging is about more than just your deals and services. It’s actually one of the most effective ways to build a customer base: - About 64% of consumers say the primary reason they connect with a brand is shared values.
- Brand consistency leads to an average increase in revenue of 23%.
- When evaluating brands, people rely more on emotions and experiences, rather than logic and facts. Brand messaging is a lot harder than “just do it.” But it’s critical to your success.